With nearly 20 years of marketing experience, I bring a strategic, data-informed approach to brand building, communications, digital marketing, analytics, and organizational growth. I began my college career studying Computer Science, drawn to systems, analytics, and understanding how things work at their core. While I ultimately transitioned into marketing and strategic communications, that analytical foundation continues to shape how I lead today. Balancing data-driven decision-making with human-centered storytelling and communication.

Throughout my career, I have built and led marketing functions focused on creating structure, accountability, and sustainable growth. My experience includes brand strategy, campaign development, performance marketing, content strategy, executive reporting, team leadership, and cross-functional collaboration across complex organizations. I specialize in helping organizations move from reactive marketing efforts to intentional, insight-driven strategies that align marketing investment with broader business objectives.

I am particularly passionate about leveraging research, analytics, process optimization, and emerging technologies—including AI—to improve efficiency, strengthen decision-making, and build adaptable marketing systems designed for long-term impact. As a flexible and curious leader, I believe the most effective marketing strategies are grounded in both data and empathy, balancing innovation with authentic human connection.

Bringing clarity to moderN marketing